As the year winds down, it’s time to look back at your podcast’s performance—and it's also time to look forward to how you'll grow your show in 2022. Spotify Podcaster Wrapped can help you do both.
Just like Spotify Wrapped for listeners, Spotify Podcaster Wrapped gives creators like you a personalized overview of your show’s year on Spotify, which you can share with your fans.
To access your Wrapped report, head over to your Spotify for Podcasters dashboard. As long as you had at least three listeners this year through October 31, your Wrapped results are waiting for you. (Don’t forget, you can access more analytics in your Anchor Dashboard.)
Podcaster Wrapped is a fun way to gauge the progress your show made in 2021, but it’s also a valuable resource for podcast planning. Let’s take a look at six ways Wrapped can help you make 2022 your podcast’s best year yet, with the help of some examples from the “Oddvice” podcast’s Wrapped results.
1. Use geo-data to inform your promotional strategy
One of the most important things to know in order to plan your podcast is where your audience is located. Wrapped tells you where in the world people listen to your show and where it’s most popular.
Aside from Wrapped, you can access more granular geographic listener info in your Anchor Analytics Dashboard.
Geographic listener data is valuable for podcast planning because it guides where you should focus your marketing and promotional efforts for the upcoming year.
For example, if many of your listeners live in Chicago, you could record an episode there and potentially host a meet-and-greet event for your fans (always remember to adhere to local health and safety policies).
If you have guests on your podcast, consider booking someone who lives in a city where your show is popular. Maybe you live in Los Angeles, but you have a loyal following in Atlanta; inviting a guest from there can be a treat for your current listeners and even help you attract new ones.
Additionally, if you run advertising campaigns to attract new listeners, use geo-data to concentrate your efforts in areas where your show resonates.
2. Find new ways to engage your super-fans
Growing your audience is exciting, but don’t overlook the importance of nurturing your relationship with your current audience—especially your ‘binge’ listeners.
Wrapped gives you a snapshot of how loyal your listeners are. For example, can see how many people listened to the majority of your episodes in 2021. Chances are, your super-fans are craving new ways to engage with your show. Here are two ways to do that.
One way to build rapport with your audience is through Anchor’s Q&A and Polls. Podcasting can sometimes feel one-sided, but this feature brings listeners into the mix by letting them share feedback and ask questions—right within the episode page.
Letting your audience participate in the development of your show turns them from listeners into collaborators. Their feedback can shape your content, spark ideas and inspiration, and provide insight into what they want from you—all of which can lead to overall listener growth.
Another tactic to strengthen ties with fans is a paid podcast subscription, where listeners can access subscriber-only content and support your podcast directly. Research from Anchor shows that more than 72% of listeners are willing to support all or some of the podcasts they listen to.
With Anchor’s Podcast Subscriptions feature, you can easily monetize your show with subscription-only content, such as ad-free episodes, exclusive episodes, extended episodes, early releases, and more. From here, you’ll determine your subscription price, develop a launch strategy, and share the news with fans.
3. Align episode launches with your audience’s listening habits
Wrapped tells you what day(s) of the week your podcast is most popular, as well as what time people tune in.
Your Wrapped results might show something similar to these stats from “Oddvice”:
It’s important to consider your audience’s listening habits when you plan episode launches for 2022. For example, if the majority of your listeners tune in on Sunday mornings, it’s best to release episodes right before then. With Anchor’s scheduling feature, you can record episodes whenever you want, then schedule them to launch on the day and time that works best for your audience.
Additionally, once you identify when your listeners tune in, you can promote your episodes on social media around that time. This can be anything from sending an email or posting a clip on Twitter or Instagram.
4. Study your most successful episodes to plan future content
Wrapped lets you look back at the past year to see which episodes were hits, whether it was a specific guest or a conversation about a timely topic.
You can access additional insights about your top episodes in your Anchor Analytics Dashboard.
After you give yourself a pat on the back, consider how your most popular episodes will impact your podcast planning for 2022. Let’s say a specific guest brought in a ton of new listeners to your show. In that case, consider booking them again this year or search for guests with similar personalities or fields of expertise.
You may discover that a certain episode format—such as a Q&A—gained traction last year. Or maybe the majority of your episodes featured guests, but your solo episodes had more success. Either way, don’t be afraid to make pivots in 2022 if there’s data to support your decision.
5. Plan a sustainable content calendar
In Wrapped, you’ll see how many minutes of content you released in 2021, as well as your total number of episodes. These benchmarks can help you decide whether you want to stick with the same cadence, scale-up, or dial back, depending on your goals and capabilities.
If you had success with your publishing schedule in 2021, make sure you have a plan to sustain that volume and keep the momentum rolling into 2022. That means sketching out episode ideas ahead of time and scheduling breaks to avoid burnout. For a deep dive into mapping out a season for your show, check out this guide from Spotify for Podcasters.
6. Elevate your show with Anchor creation features
No matter what stage of the creator journey you’re in, there are plenty of opportunities to improve the listening experience for your audience. With that in mind, we wanted to share a quick Wrapped of our own highlighting some new features to help creators like you grow your show in 2022 and beyond.
Music + Talk
Music + Talk lets you combine spoken-word content with music to create radio-like audio experiences. Choose from Spotify’s full catalog of 70+ million songs and blend them with your commentary to give listeners a whole new way to explore music and the artists behind it.
To see Music + Talk in action, check out one of these Spotify Original Shows that use the feature:
- “10 Songs That Made Me“
- “Rock This with Allison Hagendorf”
- “60 Songs That Explain the ’90s"
- “Conspiracy Theories: Music Edition”
- “Our Love Song”
- “Halleloo Happy Hour with DJ Shangela”
- “Murder Ballads”
Greenroom puts you and your listeners in the same virtual room, opening up the conversation like never before. Your fans can request to speak, share reactions in a chatroom, or simply listen in.
In the past, podcasters spoke and fans listened. But Greenroom breaks down the invisible wall between you and your audience to encourage engagement and deliver an immersive experience.
More data means better decisions
As a creator, it’s easy to get stuck in the everyday grind of producing content—that’s why it’s important to take a step back and assess your progress and goals. Analytics and listener feedback are powerful because they help you make decisions about your show based on evidence rather than gut feelings or general trends.
In a competitive space like podcasting, looking back is essential to move forward—and Wrapped is a great resource to kickstart that process.