September 17, 2020

Make a difference with your podcast this election season

Anchor is rolling out the opportunity for creators in the U.S. to help increase voter registration by recording ads with Anchor Sponsorships.

By Anchor

In 2016, only 55% of voting-age citizens cast their ballots in the U.S. elections.
In 2020, your podcast can make a difference.

Starting today through November 3, Anchor is rolling out the opportunity for creators in the U.S. to help increase voter registration and strengthen participation in the 2020 election by recording Anchor Sponsorships ads. By raising your voice and donating a few minutes to democracy, you can empower your listeners to do the same.

We’re teaming up with three nonprofit and nonpartisan organizations who are making the voting process easier, more informed, and more effective:
‍

• BallotReady

• Democracy Works

• HeadCount
‍

To make an impact with your podcast, simply record an ad placement for the organization that resonates with you the most (or all 3), and spread the word far and wide to your audience.

‍

Since this is a nonprofit initiative designed to serve the public good, keep in mind that podcasters will earn a $0 CPM from these ad placements. Anchor is also supporting these organizations free of charge.

To support multiple campaigns on your podcast, be sure to add multiple sponsored segments to your episodes. You can do this by selecting ‘Add another sponsored segment’ when creating your episode in Anchor.

At Anchor, we believe that every voice matters and deserves to be heard. By taking a few minutes to educate your listeners and encourage them to register and vote this election, your podcast can become a powerful resource for a more effective democracy and a more empowered world.

‍

To join in and get started, open up your Anchor profile and select ‘Money.’
For more information on how you can play your part this election, click here.
‍